Japan's Oldest Beer Brand — Crisp, Clean and Refreshing Since 1876

Sapporo Premium Beer is one of the most celebrated lagers in Asia — and one of the most recognisable Japanese beers in the world. Founded in 1876 in Sapporo, Hokkaido — Japan's northernmost island, where the cold climate and pure water create ideal brewing conditions — Sapporo is Japan's oldest beer brand, with a brewing heritage and commitment to quality that has remained uncompromising for 150 years. Brewed using the finest barley malt and hops, Sapporo Premium delivers the clean, crisp, refreshing character that has made Japanese lager the benchmark for the style worldwide. At HK$289 for a case of 24 x 330ml, this is exceptional value for a premium Japanese lager of this pedigree and consistency — the perfect beer for any occasion, any gathering, and any guest.

Tasting Notes

Pale, brilliant gold in the glass with a fine, persistent white head. The nose is clean and inviting — fresh malt and a gentle hop character lead with a subtle grain sweetness and a light floral note that speaks to the quality of the Hokkaido brewing water. On the palate, Sapporo Premium is crisp, clean, and beautifully balanced: a light malt sweetness up front, giving way to a gentle but distinct hop bitterness through the mid-palate that adds structure and refreshment without ever becoming assertive. The finish is clean, dry, and satisfyingly crisp — short, precise, and immediately inviting of another sip. This is Japanese lager at its most honest and most refreshing.