New Zealand's Best-Selling Sauvignon Blanc — and for Good Reason

My Wine Man on Kim Crawford

Kim Crawford is the wine that introduced millions of people around the world to Marlborough Sauvignon Blanc — and it has never stopped delivering. Founded by Kim and Erica Crawford in 1996, the brand quickly became synonymous with the vibrant, fruit-forward style that defines New Zealand white wine on the global stage. Today it is the best-selling New Zealand wine in the world, and the reason is simple: it is consistently delicious, reliably fresh, and always exactly what you want from a Marlborough Sauvignon Blanc. This is the wine you reach for when you want something that works every single time.

Tasting Notes

Bright pale straw in the glass, with an immediately expressive and aromatic nose. Passionfruit, fresh lime, and pink grapefruit lead the charge, with ripe tropical fruit, gooseberry, and a light herbaceous thread adding classic Marlborough character. On the palate, the wine is light-bodied and vibrant — juicy, fruit-driven, and refreshingly crisp, with a clean, dry finish that leaves you reaching for another glass. Uncomplicated in the best possible way.

Style & Drinking Window

Light-bodied with high natural acidity and a clean, dry finish. Built for freshness — drink now and over the next 1–2 years while the fruit is at its most vibrant and expressive. Serve well-chilled at 8–10°C. No decanting required.

Food Pairing

A brilliant match for fresh seafood — oysters, grilled prawns, and fish tacos are outstanding pairings. Also excellent with salmon sashimi, Vietnamese spring rolls, Thai green curry, and light chicken salads. The wine's bright acidity and tropical fruit make it a natural crowd-pleaser at any gathering.

Why This Is a Smart Buy

At HK$149, Kim Crawford is the go-to Marlborough Sauvignon Blanc for everyday drinking, entertaining, and gifting. It is the world's best-selling New Zealand wine for a reason — consistent, fresh, and always satisfying. Whether you're stocking the fridge for a weekend gathering or looking for a reliable bottle to bring to a dinner party, this is the one that never lets you down.

Looking for a Different Style?

- 2024 Cloudy Bay Marlborough Sauvignon Blanc — the benchmark Marlborough Sauvignon Blanc; more refined and complex, with greater intensity and depth
- 2024 Greywacke Kevin Judd Sauvignon Blanc — from Cloudy Bay's founding winemaker; more layered and textural, with a serious cool-climate edge
- 2025 Shaw + Smith Sauvignon Blanc — an Adelaide Hills Sauvignon Blanc in a cleaner, more restrained style with citrus precision and mineral freshness

Life's too short for bad wine.